To optimize your campaign, it is necessary to take the time to complete the parameters that define your prospecting target:
Geographical area: you can choose which region/department you want to target.
Tips from the team: To optimize your prospection, think about choosing a wide geographical area to maximize the impact of your campaigns.
Hierarchical level: you can choose the position of the person you are targeting thanks to his :
Hierarchical level: Decision-maker, Employee, Assistant ...
Activity sector: Administration, Marketing, Purchasing, Sales, HR, Legal
Professional activity: You can choose the sector of activity or the professional organisations you want.
Our list may seem important, but it is essential to take the time to establish your prospecting radius. This is the most important parameter to optimize if you want to set campaigns that will run for the long term.